The technology industry continues to mature and evolve. The challenges associated with creating, producing and launching successful new products and services become more complex. Who would have imagined that a terabyte of storage would be a retail SKU at Best Buy? Or that we would protect our notebook computers with biometric access? In addition, enterprise-level CRM is now delivered as a subscription service while arrays of Linux servers deliver mainframe-like performance.
The channel landscape has also evolved. With hardware products becoming commoditized, channel partners have sought to create strategic value through enhanced services offerings. Retailers and direct marketers have captured huge market share with small to medium businesses and are making inroads into the Fortune 1000.
Add to this landscape a more sophisticated enterprise customer. CIOs and IT executives have started to align their companies with functional organizations to build strategic partnerships around critical business issues such as customer retention, revenue growth, capacity planning and corporate compliance.Decision Counsel specializes in helping high technology companies reach, connect and sell their products to IT decision makers.
Decision Counsel provides one of the most experienced high technology strategy and marketing teams in the industry. Our staff has held sales, marketing and product management positions at prestigious firms including Oracle, Apple, Motorola, Acer and Silicon Graphics. We have done work for leading technology companies including Salesforce.com, Hyperion, Apple, Phillips, Logitech and LSI.