Insights

Helping Others through Social Media

by DC Admin

The devastation over the last year due to natural disasters across the globe has been horrifying and heart-breaking. Long the domain of government agencies, relief often came slowly. Luckily, the advent of social media has brought about a swift change in the velocity and volume of relief as individuals, their networks, and entire communities can now act almost immediately to donate time, resources and goods.

This article, 4 Ways to Help Missouri’s Tornado Victims, provides links to 4 quick ways to support those affected by the tragedy in Missouri.

Trending Now: Office Dogs!

by Lauren Cardinet

What do Google,  Zynga,  and Decision Counsel have in common? Attitude, innovation and Doggy Daycare! According to a recent survey by the American Pet Products Manufacturers Association, pet-friendly work places are a growing trend, increasing morale and promoting friendlier, more collaborative work environments.

A perk for the pooch? Having people and other dogs to socialize with during the day, rather than spending the majority of their day alone. A bonus for the Boss? A survey of 50 small and large companies that allow pets in the workplace show a lower rate of employee absenteeism and more willingness to work longer hours.

Not convinced? Business Insider offers even more puppy perks here

Here at Decision Counsel we’re believers! Wrigley, our Chief Morale Officer greets the staff individually every day. Who wouldn’t want to work with this guy?

Is Google doing inadvertent evil?

by Jon Moggio

Eli Pariser, the president of the board of MoveOn.org, has a book out - “The Filter Bubble: What the Internet Is Hiding From You.” You may have heard about it already. The basic point is that web giants like Facebook, Google, and AOL (AOL? they’re still around?) personalize search results based on browsing history, and that’s further polarizing our already disconcertingly polarized world.

I remember a while back when Facebook made a big noise about how they opposed Google’s cold, analytic approach to search, and how much better it would be if your results were heavily skewed based on what your friends like. That struck me as a horrible idea. I mean, that’s fine for a movie or a restaurant. When I want to find out about the world, I don’t want to see what my small group of peers, with backgrounds and worldviews nearly identical to my own, think was a good site. I need to be exposed to other points of view, opposing points of view especially. I may not click on a Fox News link, but it’s good to be reminded that those views are out there.

At the time, I thought, well, I’ll just stick to Google’s cold analytic approach, thank you very much. After all, the promise of the web has for a long time been the democratic access of info without gatekeepers. I guess if I had been paying closer attention I would have realized that’s not what I’m getting anymore, that I’m being turned into my own gatekeeper.

So I’ll jump through the hoops to turn Google’s personalization off, and hope for the best. And try to remember to be suspicious when all my search results start telling me everything I already think is spot on.

Using Social Media With Multiple Audiences, Products & Brands

by Jason Lau

As social media continues to become part of every company’s integrated Marketing (and sometimes Sales and Customer Service) strategy, Marketing VOX recently published a great “checklist” highlighting 7 Guidelines To Taking Your Global Brand Local Via Social Media. And Vice Versa.

I think one of the strongest tips for any company with multiple audiences, products and brands was expertly summarized in an interview with Gayle Weiswasser, Vice President of Social Media Communications:

“…she spoke about how Discovery manages its social media outreach, which [is] about 70 Facebook pages and 13 Twitter accounts, each representing the individual networks and television shows under the Discovery umbrella. Each network has to be developed according to its individual needs and accounts have their own strategy based on their content and target audience.”

The New Web Aesthetic

by Jon Moggio

With Flash, we could do pretty much anything we wanted, design-wise. If you could think it up, we could make it happen. Sky’s the limit.

Maybe that was making things too easy.

Read more »

Sell your content, not your integrity.

by Todd Soligo

After almost 5 years doing creative for news organizations and along side journalists, reading this article, “Journalists need to better understand the business of digital journalism, study says”, was particularly thought-provoking. It also references this story by the New York Times, “For Journalists, a Call to Rethink Their Online Models”.

First off, the premise of both was quite disagreeable. I’m not sure why they chose to charge Journalists as the ones that need to have a better understanding of the business. It seems to me, in my experience, it’s the advertising and marketing departments that are charged with providing the revenue for the operation. Read more »

Insurgence of The Content-Based Marketplace

by Jason Lau

Netflix — virtually a neighbor to us here at Decision Counsel — now has more paying subscribers than Comcast.  In a previous Insight post “are you using the right content to engage your buyers,” DC explores a strategic approach to content marketing.  With Netflix, who does not sell advertising, continually broadens its integration with  various OEMs and then there’s the conflict between a la carte video versus bundled packages, Marketers and Advertisers inevitably may need to again re-craft the way they deliver “content” and their messages to audiences.  One thing is certain, there is a real insurgence of the content-based marketplace both in B2B and B2C.  But just imagine your reach if Netflix, in fact, offered paid ads?

Your website needs redesigning if…

by Jim Gauthier

1. Your website no longer reflects your business priorities.

2. Your business goals aren’t being met.

3. The look and feel is outdated.

4. Your website isn’t compatible major browsers, including mobile.

5. Your website takes too long to load

6. Your content is lackluster.

7. You can’t update content yourself.

8. Your website is not search friendly.

9. Your website isn’t socialized

10. Your website doesn’t generate quantifiable leads and/or sales.

Where Did the Interwebs Come From?

by DC Admin

This fascinating article and video, Unearthed: A Documentary Treasure on the History of the Internet, sheds light on the true origins and motivations behind the world wide web. Enjoy!

Apple iOS Has The Most Apps

by Jason Lau

In a recent data roundup by The Nielson Company on mobile application “downloaders,” Apple iOS users not only have the greatest average number of apps — on average 48 applications per mobile device — of any mobile platform but also have the highest average daily usage on apps downloaded.

But as you’ll see in the below graphical representation of the report, Android users are on the heels of iOS with an average of 35 apps per mobile device and the second greatest usage frequency, daily.

Good data as you develop your mobile/tablet strategy.

Most Mobile Apps

Most Mobile Apps