Press Releases
DC Launches Online Community for Top Airline Content Provider
July 1, 2008 — Berkeley, CA — Decision Counsel announced today the launch of the new AskBob online community for ATP. ATP has been producing the most accurate and effective general aviation maintenance information and services for more than 30 years. ATP Serves over 10,000 customers worldwide including many of the world’s leading government regulatory agencies, fixed-based operations, repair stations, aircraft and component manufacturers, airlines, corporate and independent operators and maintenance organizations. AskBob is ATP’s comprehensive online forum for airplane maintenance professionals. AskBob is a blog site showcasing Bob Jones, Product Marketing Specialist for ATP. He utilizes his 14 years at ATP to support, train, and help customers with their products. AskBob offers tips, tricks, product understanding and general musings about aviation maintenance. AskBob began as a blog on ATPs main webpage and was so well received, ATP enlisted Decision Counsel to create a full website to bring multiple industry experts and resources for customers all in one place.
The Decision Counsel Team, lead by Executive Vice President Brad Gerstein, built a comprehensive online community for ATP’s AskBob consolidating massive amounts of content in one easy to navigate site. The site features Jones’ blog, along with other industry experts’ and discussion forums on a variety of subjects relating to aircraft maintenance. AskBob also features online, newsletters, an updated news feed, and online classifieds. Rich Marino, President of ATP said, “Decision Counsel exceeded our expectations on this project, the intuitive user experience and layout of the site makes it very easily navigable, giving our customers access to a huge amount of information and resources. The embedded videos, expert blogs, and online marketplace are fantastic ways to inform and educate our customers.”
“This was an interesting project,” Gerstein said, “It was an opportunity for us to help ATP grow and expand their accessibility to their client base. ATP provides invaluable information to everyone from small aircraft owners and operators to commercial airlines, and any chance to aid them in the distribution of important information is a great occasion.”
About Decision Counsel
Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.
www.decisioncounsel.com
For More Information Contact:
Deirdre Devlin
Decision Counsel
Phone: (925) 566-4100