Decision Counsel’s Builder Concept Home Is Recipient of BtoB 2010 Social Media Award.
April 12, 2010 — Berkeley, CA —Decision Counsel announced today that they are the recipient of BtoB Online’s 2010 Social Media Award in the Integrated (Nontech) category.
For the 2010 International Builder Show in Las Vegas, Decision Counsel built a rich media resource for B-to-B publisher Hanley Wood’s Builder Online that championed the latest innovations in green building, eco-friendly materials and space management. Inside the Builder Concept Home, a virtual tour blends 3-D animations, video and rich media. As users tour the home, they are met with product information as well as videos on topics such as green building and the construction market as well as specific features of the house itself. In addition, a video library is available from any point during the tour. In a little more than a month, the program signed up more than 11,250 registered users, exceeding Builder Online’s goal of registering 10,000 qualified leads in six months.
More than a virtual tour, the Builder Concept Home 2010 is also an interactive website with product features, tips on Green Building and video clips from industry leaders. Says Sal Fuentes, President and CEO of Decision Counsel, “With the launch of the Builder Concept Home, Hanley Wood has set the bar for digital B2B events. We are thrilled for this extremely innovative project to be recognized by BtoB Online.” The editors of BtoB Online stated, "Decision Counsel’s digital Concept Home raises the bar for companies looking to present their designs through interactive media."
About Decision Counsel
Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.