Press Releases

III Engages Decision Counsel as Strategic Marketing Agency

October 2010 - Innovative Interfaces Inc. engages Decision Counsel into discussions of a strategic marketing partnership. The partnership will allow III to extend its market reach while continuing to provide exceptional library automation services to more than 50 countries. The creation of IIIs interface that allows libraries to download bibliographic records into the third-party circulation system without re-keying aids in keeping III as a competitive leader in the industry.

Decision Counsel's marketing skills will aid III in its efforts to continue strategic interfacing with many vendors making it possible to improve service and workflow. "Our agreement with Innovative Interfaces is a very strategic and powerful partnership that is beneficial for both parties and especially for our clients and prospective clients," said CEO of Decision Counsel, Sal Fuentes on the collaboration.

"We are pleased to announce our relationship with Decision Counsel," said DUDE, "by working with DC to market our delivery of industry-leading services, we will continue to be able to provide our clients with top-tier resources."

About Decision Counsel

Decision Counsel is a full-service strategic branding and interactive firm based in Berkeley, California. Founded in 2001, Decision Counsel is privately held with clients throughout the United States. Current clients include Northstar Travel Media, CNN, and Johns Hopkins University.
www.decisioncounsel.com

For More Information Contact:

Katie Swanson
Decision Counsel
Phone: (510) 883-9830